Edition 86 - June 2008

Brand new brand for Denmark

As we reported in last month’s edition of the ACA Newsletter – Education Europe, the Nordic countries have all actively developed their respective internationalisation strategies. Denmark is not lagging behind. CIRIUS, the authority within the Danish Ministry of Science, Technology and Innovation supporting internationalisation and training, has developed a new brand for promoting Denmark as a study destination for international students. The brand is built on three pillars: Think – Play – Participate. They illustrate core values of the Danish education system such as independence and active participation.  

Since 2007, CIRIUS has been developing this new marketing brand for Danish higher education. The brand is to be used by all Danish higher education institutions, but it also leaves space for individual institution’s marketing strategies. The campaign’s fresh visual image is exemplified by the Study-in-Denmark website.

Inspired by the outcome of a recent marketing development report, which shows that a rising number of German students are seeking study opportunities abroad, CIRIUS also targets neighbouring Germany as a highly potential source for international students, next to the usual suspects from Asia.

CIRIUS (in Danish)
Study-in-Denmark website

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