Enhancing the Attractiveness of European higher education in the world



Term / Duration

December 2014 - December 2017

European Commission – DG EAC (call for tender EAC/24/2014)

British Council (Coordinator), DAAD, EP-Nuffic, Campus France and the Archimedes Foundation

With the support from:
Austria Exchange Service, Enterprise Ireland, Tempus Public Foundation Hungary, Norwegian Centre for International Cooperation in Education, Slovakia Academic Information Agency, Slovenia CMEPIUS, Swedish Institute


A consortium of organisations led by the British Council won, in late 2014, a European Commission contract over the implementation of the “Enhancing the attractiveness of European higher education in the world” project. This project will run until the end of 2017 and its overall objective is to contribute to strengthening the profile of the entire range of European higher education on the world stage, and of EU-funded opportunities, and make them more visible and accessible to mobile learners and academics. The main aims of the project are to show students, researchers and influencers worldwide what studying in Europe offers, to highlight study, research and scholarship opportunities in Europe, to direct students and researchers to European and national education portals to plan their studies, and to connect European higher education institutions with international students and partners.

Towards these aims, the partners will engage in a diverse set of marketing and training activities, such as:

  • Organise a series of branded ´Study in Europe´ fairs (in Canada, Ecuador, Egypt, Nigeria, Peru, Russia, South Africa, South Korea, Tunisia and USA
  • Deliver marketing webinars for European higher education professionals and organise virtual events
  • Revamp the `Study in Europe` portal and deliver a social media strategy 
  • Produce a package of promotional material
  • Establish and train a network of European Higher Education Experts (EHEEs) - information multipliers and advisers on Study in Europe - in 5 partner countries (Brazil, China, India, Russia and South Africa)

ACA’s role in the project is to set up and to run a network of European Higher Education Experts (EHEEs) in five countries, i.e. Brazil, China, India, Russia and South Africa. The network will consist of 10 experts in each country, who will until the end of 2017 organise a number of ´Study in Europe´ information sessions at their higher education institutions (HEIs) in order to inform and guide students and researchers from their and other HEIs in their city or region about study and research opportunities in Europe.

As the first step, ACA is to host a kick-off information and training seminar in each country, during which the EHEEs will get a first orientation about the policy context of European higher education, about study opportunities in Europe and respective databases and websites informing about them, and about scholarship and support programmes at European (Erasmus+) and national level (plus respective websites and online databases), about practical matters such as visa regulations, permits of stay and work, etc.

During the two-year period, ACA will support and guide EHEEs in their work by providing updates on developments and opportunities in European higher education, by delivering a number of webinars and advising EHEEs whenever needed. Towards the end of 2017, another set of seminars, this time to evaluate and assess the work of the networks, will take place in the five countries.

Read more about the seminars and EHEE networks in the 5 countries:

ACA information and training seminar in Moscow
ACA information and training seminar in Rio de Janeiro
ACA information and training seminar in Beijing
ACA information and training seminar in Cape Town
ACA information and training seminar in New Delhi


For further details about the project and the network of European higher education experts, please contact Irina Ferencz or Marija Mitic at ACA (irina.ferencz@aca-secretariat.be or marija.mitic(at)aca-secretariat.be).

This project is carried out with the support of the Erasmus+ Programme of the European Union.